(DENVER, Colorado) – Representatives of BridgeHealth Medical, Inc. (“BridgeHealth”), the country’s leader in lower cost, high quality, bundled surgical case rate benefit plans, announced the addition of Laura Casanova as its new Director of Marketing & Communications. Casanova joined BridgeHealth on August 31, 2016, and will lead the planning, development, and implementation of all marketing strategies, marketing communications, and public relations activities.
BridgeHealth is a bundled medical services benefit management company that offers a suite of products for self-insured group health plans to improve the quality and outcomes of surgery, reduce costs, and positively affect the rate of unnecessary surgery. In 2015, BridgeHealth was named #812 on the prestigious Inc. 5000 list as one of the fastest-growing private companies in America, with three-year sales growth of 546% to total revenues of $7.2 million. This year, the company was again named to the list, ranking #1015 with 58% year-over-year growth, showing a 391% three-year sales growth to $11.7 million.
“We are excited that Laura has joined BridgeHealth’s leadership team to support our rapid growth and more effectively market our product,” said Jesse Gomez, EVP of Sales & Marketing for BridgeHealth. “With her previous health care experience, she adds an additional level of expertise to help us increase awareness and utilization of BridgeHealth’s bundled medical services.”
Casanova comes to BridgeHealth from WellDyne, where she served as VP of Marketing & Corporate Communications, and built their brand and marketing presence. Her background includes extensive experience marketing pharmacy and health care benefits, with a focus on enhancing the client and member experience.
Casanova said she is thrilled to join the BridgeHealth family. “With BridgeHealth’s rapid growth and future goals, the need for strategic marketing and communications is critical. I believe BridgeHealth offers a game-changing experience in health care, and I look forward to increasing awareness of its services and helping more people receive the care they need with the assurance of quality outcomes.”
Founded in 2007, BridgeHealth is a bundled medical services benefit management company that offers a suite of products for self-insured group health plans to improve quality and outcomes of surgery, reduce costs and positively affect the rate of unnecessary surgery. Through decision support, a high-quality narrow network, care coordination and other strategies, clients get real savings in cost and high-quality outcomes while providing an outstanding patient experience through a facilitated process. Clients achieve very quantifiable results for themselves and their employee/plan members in a manner that integrates with their full suite of health plan benefits. BridgeHealth is headquartered in Denver, Colo., with offices in Chicago, Ill.